Black Women in Tech
Five cinematic portraits of Black women in tech, made in close collaboration with the women in each film.
The question we kept coming back to: what does it actually mean to tell someone else's story authentically, especially when race, gender, disability and identity all shape how that story is heard? Much more than making branded content, we wanted to make something nuanced, earnest and beautiful: portraits of Black women in tech, in their own words, on their own terms.
Make the women themselves the authors, not just the subjects. The Black experience isn't a monolith. These five films had to hold five different truths. Each film was built through deep, iterative collaboration, uncovering lived experience and the specific, different barriers each woman had faced. No two stories could be told the same way. At every stage of the process, from narrative development and scripting to locations and the edit, we consulted the women at the centre of each story before anything moved forward.
Five cinematic documentary portraits, Dr. K Renee Horton, A.M. Darke, Ashley Jane Lewis, Sheena Allen and Chanelle Hardy, each given their own visual language, their own narrative arc and their own time. Each film took its own cinematic shape: how a woman was photographed, how her environment was captured, to how her community showed up on screen. A Black advisory board of tech professionals reviewed the project at every key stage, candidate selection, treatment, rough cut and final cut, ensuring the work held up to external scrutiny from people with lived experience of the stories being told. The result was five films that gave each woman and her community a platform.
37.4M impressions, +150% against target 3.3M video views, +50% against target 1.2M full video completions, +171% against target 2.6M female viewers, 99.2% of paid views
Black Women in Tech
Five cinematic portraits of Black women in tech, made in close collaboration with the women in each film.
The question we kept coming back to: what does it actually mean to tell someone else's story authentically, especially when race, gender, disability and identity all shape how that story is heard? Much more than making branded content, we wanted to make something nuanced, earnest and beautiful: portraits of Black women in tech, in their own words, on their own terms.
Make the women themselves the authors, not just the subjects. The Black experience isn't a monolith. These five films had to hold five different truths. Each film was built through deep, iterative collaboration, uncovering lived experience and the specific, different barriers each woman had faced. No two stories could be told the same way. At every stage of the process, from narrative development and scripting to locations and the edit, we consulted the women at the centre of each story before anything moved forward.
Five cinematic documentary portraits, Dr. K Renee Horton, A.M. Darke, Ashley Jane Lewis, Sheena Allen and Chanelle Hardy, each given their own visual language, their own narrative arc and their own time. Each film took its own cinematic shape: how a woman was photographed, how her environment was captured, to how her community showed up on screen. A Black advisory board of tech professionals reviewed the project at every key stage, candidate selection, treatment, rough cut and final cut, ensuring the work held up to external scrutiny from people with lived experience of the stories being told. The result was five films that gave each woman and her community a platform.
37.4M impressions, +150% against target 3.3M video views, +50% against target 1.2M full video completions, +171% against target 2.6M female viewers, 99.2% of paid views
