This is Baseline
A brand-agnostic short-form series bringing clarity and personality to browser support across the modern web.
The subject had no visual form. Baseline is infrastructure, the kind of thing that lives underneath the web rather than on top of it. The challenge was finding a creative language that could make it feel fresh, shareable and accessible without oversimplifying what it actually does.
A short-form video series built on a hand-illustrated aesthetic - warm, slightly imperfect, belonging to the idea rather than any single browser's design system. Illustration wasn't a style choice; it was the only honest way to make invisible infrastructure visible. AI handled the technical translation, synthesising dense protocol documentation into punchy, accessible scripts. AI read the spec. We wrote the story.
Ten YouTube Shorts covering key Baseline features, each one designed to invite developers in and guide them toward deeper technical resources. The series established Baseline as part of a cool, modern web stack, giving developers a clear and accessible way into something that genuinely changes how they build.
This is Baseline
A brand-agnostic short-form series bringing clarity and personality to browser support across the modern web.
The subject had no visual form. Baseline is infrastructure, the kind of thing that lives underneath the web rather than on top of it. The challenge was finding a creative language that could make it feel fresh, shareable and accessible without oversimplifying what it actually does.
A short-form video series built on a hand-illustrated aesthetic - warm, slightly imperfect, belonging to the idea rather than any single browser's design system. Illustration wasn't a style choice; it was the only honest way to make invisible infrastructure visible. AI handled the technical translation, synthesising dense protocol documentation into punchy, accessible scripts. AI read the spec. We wrote the story.
Ten YouTube Shorts covering key Baseline features, each one designed to invite developers in and guide them toward deeper technical resources. The series established Baseline as part of a cool, modern web stack, giving developers a clear and accessible way into something that genuinely changes how they build.
