HomeWorkContact

What's New in Android Studio

A social-first video series that brought the Android mascots to life, to give developers one compelling reason to watch each video.

What's New in Android Studio
Challenge

Relaunch the Android Studio video series for social, creating short-form content that showcases new features and AI tools while increasing engagement across developer channels, within a heavily truncated timeline.

Idea

One series, two formats. A full-length video and shorter social cuts, each spotlighting a single Android feature. We combined motion graphics, screen demos and Veo3 mascot animation, to explain new tools quickly and clearly while keeping the personality and brand coherence the Android world is known for.

Execution

We used Veo3 to animate the existing Android mascots, creating playful on-brand inserts that added warmth and shareability without extending production timelines. Shot on a lit background in the new Android visual palette, with fluid transitions carrying the same design language throughout. Working closely with the Developer Marketing team, we delivered a successful relaunch on time and on brief, and a format built to keep going.

What's New in Android Studio — still 1What's New in Android Studio — still 2
What's New in Android Studio
What's New in Android Studio